The trend toward medically-based health and fitness centers is the subject of a series of forums featuring experts with first-hand experience from across the country. “A Healthy Return: Profit Potential in Medically-Based Fitness Centers” shares success stories of healthcare providers and teaches participants how these organizations have enjoyed the profitability of health and fitness centers as part of their continuum of care.
The next forum is scheduled for Dec. 6-7 in Scottsdale, Ariz., with additional forums in the planning stages for 2002.
“ Medical fitness centers are delivering up to a 15% annual profit,” said Darrell McKay, a forum faculty member. McKay is director of integrated wellness services for Ellerbe Becket, a global leader in health care design and construction.
Faculty
McKay is joined by seven other distinguished faculty members: Neil Sol, Ph.D., vice president of outpatient services for Valley Care Health System in Pleasanton, Calif.; Darlene Adams, president, Adams Design and Marketing Solutions, Quincy, Mass.; Gary Adkisson, president, Continuum Clubs, Inc., San Francisco, Calif.; Douglas A. Ribley, director of fitness and wellness, Akron General Health and Fitness Center, Akron, Ohio; Caren M. Thornburgh, president, Virtual Spa, Inc., Ipswich, Mass.; Mark Verstegen, director, Athletes Performance Institute, Tempe, Ariz.; and Ted Yanchulett, director of outpatient rehabilitation services, Lancaster General Hospital, Lancaster, Penn.
Topics
McKay outlines the necessary steps for developing new revenue streams for health systems in his presentation, “How to Add a Wellness Center to Your Continuum of Care.”
Adkisson stresses that strategic partnerships enhance the likelihood of a project’s success in “Unprecedented Partnerships.”
Sol unlocks the mystery of profitable revenue unencumbered by third party reimbursement in “Keys to Effective Clinical and Fitness Integration.”
In “Marketing the Medical Fitness Center Difference, “ Adams drives home the impact of branding on the facility’s success.
Yanchuleff presents the business opportunities and financial returns of aquatic therapy in “Jump In, the Water’s Warm – Aquatic Therapy as a Profit Center.”
Thornburgh shows how to determine if a market can support a medically-based health and fitness concept in “Developing a Profitable Successful Wellness Spa.”
Verstegen, director of the premier training facility in the country, presents the latest training techniques in “Performance Training for Sport.”
Ribley shares his center’s “real world” experiences in “Akron General Hospital’s $4 Million Revenue Success Story.”
An innovator since its founding in 1909, Ellerbe Becket is a leader in architecture, engineering and the construction industry with office locations worldwide.
