The campaign, created by Ellerbe Becket’s in-house environmental graphics and marketing staffs, capitalizes on anecdotal stories gleaned from two decades of sports facility design. “For 15 years we’ve been designing structures that sell tickets and foster exciting new traditions,” says Dave Orlowski, managing principal of Ellerbe Becket’s sports practice. “Along the way, we’ve learned some valuable lessons that are reflected in this campaign.”
The ads have run in publications such as Stadia, Sports Business Journal and Seat magazine. Additional campaign components, including direct mail and posters, were added to the marketing mix to reach prospective customers and stimulate additional creativity internally.
Click on thumbnails to view the ads:
