Why are premature infants at one of Iowa's leading hospitals doing better? Why are employees at Target Corporation's new headquarters in Minneapolis more productive?One common denominator: these environments were designed by Ellerbe Becket. CEO Rick Lincicome tells listeners of Northwest Airlines' inflight radio network how the firm's health sciences designs actually improve patient outcomes, and how designers really can create an intimate seating bowl for 67,000 screaming football fans.
Lincicome's interview airs in March 2003 on all domestic Northwest flights. You can also listen to it here by clicking on the icon below.
