The folks who started Hi-Wire’s post-production business set themselves lofty goals to compete in an industry ruled by image:
- Use the most advanced technology available
- Give clients unprecedented hospitality
For a start-up company, achieving a personality and a brand is crucial. Designers, therefore, had a two-fold challenge. The studios and offices had to express the energy and hospitality of the entertainment industry. Additionally, accommodations for technology and equipment had to address Hi-Wire’s hardline business needs.
