From the earliest discussions with the Spurs organization and other building tenants, the design goal was clear: Create a big-league fan experience in a venue less than half the size of the former building (the Alamodome). It was accomplished by ensuring plenty of daylight in the arena, as well as lots of color.
The amenities and entertainment offerings in the building are available to everyone, from suite holders to the fan who may only attend one game a year.
